Legato Immigration and Visa Consultants (LIVC) features in this detailed SEO case study. As an immigration law firm nestled in the heart of Dhaka, Bangladesh, LIVC stands out for its collaborative efforts with Canadian and Australian lawyers, ensuring clients receive legitimate immigration guidance.

The firm decided to start digital transformation in 2020, aiming to maximize its reach and increase revenues. Prior to this strategic pivot, LIVC’s marketing efforts were predominantly focused on bulk SMS campaigns, cold calls, and door-to-door marketing.

In our journey with Legato Immigration and Visa Consultants (LIVC), we encountered several formidable challenges that tested our resolve and creativity:

Initially, LIVC’s website had huge coding errors and suffered from slow performance. We decided to find a legal theme on Themeforest, and we found a good one. However, the new theme had even more coding issues than its previous one, leading to a significant waste of time and effort. Ultimately, we decided to remove most of its features, plugins, and options, to make the theme simple for SEO.

LIVC specializes in limited services: Australian Skilled Migration, Business Migration, and Canadian Business Migration and Express Entry. Given that the firm’s target market is in Bangladesh, attracting substantial traffic for these specific services proved to be a considerable challenge. There were other services like “work permits” which had a decent number of monthly searches. However the company does not want useless traffic from non-targeted keywords.

Another major obstacle was the absence of paid SEO tools and resources, such as SEMRUSH, which are useful in executing an effective SEO strategy. This limitation required us to innovate and find alternative solutions to achieve our SEO objectives.

We came up with a three-part plan to help LIVC overcome challenges and achieve goals.

First, We focused on the LIVC’s core SEO needs:

Next, we worked on creating content according to Keywords Research

Due to the limitation of time and budget, we targeted the most important keywords so that the company starts getting clients faster.

To boost the online presence of LIVC, an immigration firm in Dhaka, we implemented a strategic immigration SEO plan focusing on comprehensive improvements across their digital footprint. Here’s how we did it in concise steps:

• Competitor Analysis: We began by identifying LIVC’s key online competitors using tools like Ubersuggest and SEMRUSH. This step revealed the difference between their online and local competitors, providing a clear target for our efforts.
• Link-Building: Next, we explored opportunities for LIVC to build a robust backlink profile. By analyzing competitor sites, we pinpointed where LIVC could gain backlinks to enhance their domain authority and improve search rankings.

• Website Structure Enhancement: We then worked on optimizing LIVC’s website structure to ensure it was user-friendly and appealing to their target audience. This involved expanding the site’s structure and refining content on existing pages.
• Keyword Research: Focusing on the site’s homepage and overall digital presence, we conducted thorough keyword research to attract the right visitors. This research guided the optimization of whole website contents.
• Technical SEO Audit: A technical SEO audit allowed us to identify and address any underlying issues with LIVC’s website that could affect their SEO performance.

• Homepage Redesign: Utilizing insights from our research, we redesigned LIVC’s homepage to better meet the needs of their audience and enhance site performance.
• Metadata Optimization: We updated the meta title and description for LIVC’s homepage, focusing on high-intent keywords to improve their search engine results page (SERP) ranking and click-through rate.
• Local SEO Enhancement: Finally, we updated LIVC’s Google My Business profile and registered them in relevant local directories to widen their digital presence. The results we achieved were nothing short of remarkable. Our comprehensive Local SEO strategy helped LIVC get quality traffic. And because of local SEO, the company got a brand image.
• Domain Authority Leap: We watched LIVC’s Domain Authority Score soar from the ground level of 0 to an impressive 9. This marked a significant milestone, as a higher domain authority indicates better chances of ranking higher in search engine results pages (SERPs)
• Keyword Triumphs: A total of 32 keywords began ranking prominently. This achievement meant that potential clients searching for related immigration services would now find LIVC more easily, increasing their online visibility and reach.
• Boost in Calls from GMB Optimization: Our optimization of LIVC’s Google My Business (GMB) listing led to a noticeable increase in calls. This direct engagement with potential clients was a clear indicator of the strategy’s success in enhancing local search presence and driving actionable results. This result proved us to be the best SEO agency in Bangladesh.

The results we achieved were remarkable. Our comprehensive immigration SEO helped LIVC get more clients. Their calls increased, they started getting lead entries everyday, from GMB profile, people nearly could easily find them and visit their office. Overall, a great success.

We watched LIVC’s Domain Authority Score soar from the ground level of 0 to an impressive 9. This marked a significant milestone, as a higher domain authority indicates better chances of ranking higher in search engine results pages (SERPs).

A total of 32 keywords began ranking prominently. There are 15 Keywords on top 3 results of Google #1 page and 16 Keywords appearing on top 10 results of Google’s #1 page. This achievement meant that potential clients searching for related immigration services would now find LIVC more easily, increasing their online visibility and reach.

Our optimization of LIVC’s Google My Business (GMB) listing led to a noticeable increase in calls. This direct engagement with potential clients was a clear indicator of the strategy’s success in enhancing local search presence and driving actionable results.

These outcomes collectively signify not just an improvement in search engine rankings but a substantial boost in LIVC’s online authority and client engagement. Through dedicated SEO efforts, LIVC is now well-positioned to continue growing its online presence and attracting more clients seeking immigration services in Dhaka.